Beaujolais Nouveau Day 2022

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Douglas Blyde toasts the arrival of Beaujolais season

Since 1951, the third Thursday of November marked the arrival of the bright Beaujolais Nouveau. Then, distributors rushed to deliver the first bottles from the vineyards above Lyon to Paris, 260 miles north.

Thirsty Brits soon got in on the act, racing each other in fine cars to be the first to land cases in the City.

Called ‘the Beaujolais run’, participants included Sir Terence Conran, Des Lynam OBE and Nigel Mansell CBE.

Such spoils can still be found early on in the day in wine bars such as Gordon’s and Le Garrick.